Butter Buds® Simple Concentrate CL

Simplify Your Label

When it comes to ingredient lists, consumers say the simpler, the better. That’s why we have developed our Butter Buds® Simple line of products—to make it easier for you to give consumers exactly what they want. We’ve removed maltodextrin from our Butter Buds® Simple Concentrate CL, so there are just two simple, recognizable ingredients on your deck—non-fat dry milk and butter concentrate. Now, you can remove the words “natural flavor” from your ingredient list. 

Of course, we still use our proprietary enzyme-modification process to unlock butter’s potent flavor. Our natural powdered concentrate has multiple times the flavor strength of real butter, so your product still features buttery taste—without the maltodextrin or natural flavor declaration that today’s label-conscious consumers want to avoid.

The Clean & Simple Label Consumers Want


It’s clear: clean & simple labels are top of mind for consumers: 64% of consumers surveyed say they try to choose foods made with clean ingredients.1 At the same time, consumers will never compromise on great taste. Butter Buds® Simple Concentrate CL delivers a desirable label without the words “natural flavors” or “maltodextrin” on the ingredient list. Even better, our Simple Concentrate CL still helps you give consumers the richness of dairy and better taste experiences, with its ability to mask any off flavors present.

1IFIC Survey: From “Chemical-sounding” to “Clean”: Consumer Perspectives on Food Ingredients, June 17, 2021

The Clean & Simple Label Consumers Want


It’s clear: clean & simple labels are top of mind for consumers: 64% of consumers surveyed say they try to choose foods made with clean ingredients.1 At the same time, consumers will never compromise on great taste. Butter Buds® Simple Concentrate CL delivers a desirable label without the words “natural flavors” or “maltodextrin” on the ingredient list. Even better, our Simple Concentrate CL still helps you give consumers the richness of dairy and better taste experiences, with its ability to mask any off flavors present.

1IFIC Survey: From “Chemical-sounding” to “Clean”: Consumer Perspectives on Food Ingredients, June 17, 2021

Many Applications, Two Simple Ingredients


Our Simple Concentrate CL is butter concentrate made with real butterfat, without the addition of any natural flavors. Simple Concentrate allows you to add dairy richness—and mask any off flavors caused by other ingredients—in both dry blends and liquid applications. Use it in these applications and more, for great taste, with a simple, clean label:

  • nutritional beverages
  • seasonings
  • ice cream
  • ice milk
  • yogurt
  • dairy blends
  • icings
  • confectionery
  • dessert mixes
  • creamer
  • baked goods

Butter Buds® Simple Concentrate CL Product Listing

Product Name Description Usage Levels Soluble

Butter Buds® Simple Concentrate CL (66807)

Clean label, base dairy notes with middle buttery notes. 0.20 - 1.00% Water Soluble